Markup Calculator
Price products from cost and markup, or work backward from a selling price to find the markup and margin.
Two modes in one tool. Cost-to-price: enter your cost and desired markup % to get the selling price and profit per unit. Reverse: enter cost and selling price to reveal the markup % (on cost) and margin % (on price). Built for retailers, freelancers, and anyone who sets prices.
How to use this calculator
- Step 1: Choose the mode — Cost → Price to set a price, or Reverse to analyze an existing price.
- Step 2 (Cost → Price): enter your cost and the markup % you want, then click Calculate for the selling price and profit.
- Step 3 (Reverse): enter your cost and the selling price, then click Calculate for the markup % and margin %.
- Step 4: Compare the markup (on cost) and margin (on price) so you quote the right number to customers and partners.
The formula
Price = cost × (1 + markup/100); Profit = price − cost; Markup % = (price − cost) / cost × 100; Margin % = (price − cost) / price × 100
Worked example
A product costing $45 with a 60% markup prices at $72.00 with $27.00 profit. In reverse, a cost of $80 and a selling price of $100 gives a markup of 25.00% on cost and a margin of 20.00% on the selling price.
Frequently Asked Questions
How do I calculate a selling price from cost and markup?
Multiply the cost by one plus the markup as a decimal: price = cost × (1 + markup/100). With a cost of $45 and a 60% markup, the price is 45 × 1.6 = $72.00 and the profit is $27.00. The forward mode of this calculator does exactly this.
How do I find the markup if I know the cost and selling price?
Subtract cost from price, divide by cost, and multiply by 100. Cost $80 and price $100 gives (100 − 80) / 80 × 100 = 25% markup. The reverse mode also shows the margin — 20/100 = 20% — so you can see both numbers side by side.
What markup should I charge?
There is no universal answer: it must cover all your costs (including overhead, fees, and your time) and leave your target profit. Start from the margin you need — price = cost / (1 − target margin) — then express it as a markup for day-to-day pricing. The reverse mode is handy for checking what your current prices actually yield.
Is this different from the profit margin calculator?
Yes. The profit margin calculator starts from revenue and cost to report what you earned. This markup calculator starts from cost and a desired markup to set a price, or works backward from a price to reveal both percentages. Use this one when pricing; use the margin calculator when reviewing results.